5 Ways to Build a Business Website [Pros and Cons]

How to decide if you need a free website builder, html website or a CMS and if you should build and manage your site in house or hire an agency or freelancers. This article is written for someone in marketing or a business owner who needs a brand-new website, a micro-site, landing page or website redesign and is trying to ...

Keeping up with social media image guidelines

Where to find image requirements for Facebook, Twitter, LinkedIn and pitfalls to avoid As you browse your favorite social media channels, most likely on your phone, tablet or TV and occasionally on your desktop (if they aren’t blocked at work!) you are likely to notice that some people seem to “get” what sizes are required to make sure their social ...

Keeping up with social media image guidelines

Where to find image requirements for Facebook, Twitter, LinkedIn and pitfalls to avoid As you browse your favorite social media channels, most likely on your phone, tablet or TV and occasionally on your desktop (if they aren’t blocked at work!) you are likely to notice that some people seem to “get” what sizes are required to make sure their social ...

Top 10 Website Redesign Pitfalls to Avoid

What are the most common challenges in a website redesign project? Most companies and organizations of any size have a website. In fact, it’s typically one of the first things you establish to launch your company or organization in the first place.  And as you grow and change and evolve, there comes a time when it needs an overhaul and ...

What is a Buyer Persona and Why Do I Need One?

20 defining characteristics and 5 uses for buyer personas   Let’s start with a definition. A buyer persona is a character you create. He or she is fictional and meant to represent one of your typical buyers, assuming of course, you have more than one kind of buyer. Why do you need buyer personas? The number one reason you need ...

6 Website Friction Points That Plummet Conversion Rates

There are many paths a prospect can walk when visiting a website or ecommerce store. Asides from taking the ideal route from product page to checkout, there are a number of psychological processes that goes though a prospect’s mind while browsing. A business can be offering the world’s best product or service, but if its online store has too many ...

The death of “above the fold” and how I learned to love long pages

In the past, it might have been true, but what’s above the page fold is no longer the one and only thing that propels your prospects to make a purchase. What increases sales, on the other hand, is good content and the ability for users to engage with your page. Above the Fold The “above the page fold” is the ...

4 Blogging Marketing Mistakes That Cost Businesses Thousands

One of the great things about content marketing is that anyone can do it. Whether that’s a garden fanatic who enjoys blogging, a tennis expert who loves to write how-to guides or a Fortune 500 company publishing white papers – creating content is easy. There is a lot of great information already on the Internet regarding the ‘best practices’ to ...

Do B2B Websites Generate Sales? [30 Questions Your Website Should Answer]

30 questions your buyers want your website (not your salespeople) to answer It’s incredible how many times I still hear things like “Our customers don’t find us online” or “I know I need to have a website, but it doesn’t really have a significant impact on our sales.” The data about B2B buying behavior begs to differ.  In Demand Gen’s ...

Website navigation best practices

Smooth navigation is one of the crucial elements that can make or break a successful website. If after landing on your website visitors are confused by a lack of clarity and misleading links, they won’t stay long. Ensuring that users know where they are on a web page makes them more inclined to browse the content within it and will help ...

How Much Of A Factor Is Design In Increasing Conversions? Answer: A lot!

One factor often overlooked is the importance design plays in increasing conversions, ROI and customer longevity. It’s been proven that consumers express themselves through the things they buy, be that a car, pair of sneakers or the latest tech gadget. For years, the white Apple earphones were considered a status symbol of being cool and trendy. Something as simple as a ...

What is a Good Bounce Rate?

The odds of converting website visitors to customers become higher when visitors navigate to more than one page. So when they don’t go further beyond your landing page but instead click away, your business might be suffering loss. Knowing your bounce rate and how it compares to other websites in your industry is important if you are to properly optimize ...

5 Website Diagnostic Tools to Test Your Website Performance

Knowing whether your site needs minor upgrades or a total website redesign is not a simple process. With research suggesting that US shoppers will spend close to $327 billion online in 2016, having a fully optimized website is a must if your company doesn’t want to miss out. 1 in 2 consumers feel that a brand doesn’t care about business ...

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