Director of Content Marketing

WPWizard Content Marketing

Location : Flexible
Type of Role : Full-Time

Job Description

The Director of Content Marketing for WPWizard will be responsible for all content marketing programs designed to support and grow the company as well as deliver value inside client engagements.
This is both a “staff” and a delivery role which requires a unique blend of skills and experience. While this is a very demanding role, it is also a flexible work-at-home position and the only geographic requirement is that the person filling it needs to be near a major airport or metropolitan area and have outstanding internet access.

Responsibilities

  • Develops and edits all content on www.wpwizard.io and ensures all content is on-brand, of interest to our target audience and designed to build awareness, generate interest, drive action or increase engagement
  • Drives and manages the WPWizard editorial calendar, taking the lead on topics, pacing, scheduling and more
  • Creates blog articles that are both inspiring and practical with actionable advice, tools, data, and templates
  • Develops a thriving and vibrant environment with rich content and engagement on all WPWizard social media channels
  • Assists in the development of re-usable templates which embody best practices and are used in the delivery of WPWizard services
  • Identifies key influencers among the buyer and user personas for WPWizard develops appealing content and executes outreach
  • Manages WPWizard’s email marketing programs in such a way that increases engagement and lead flow
  • Tracks results of all content marketing initiatives and makes data-based recommendations for improvements and changes
  • Works directly with clients to understand their user/buyer personas and their respective journeys and develop content that supports them and is aligned with their branding and messaging framework
  • Develops marketing messaging frameworks and playbooks with clients
  • Crafts appropriate guidelines for voice and tone for branding clients
  • Performs the same types of content marketing activities as performed for WPWizard on behalf and for WPWizard clients

Requirements

  • 5-7 years of experience in consulting, account management or similar role
  • Understanding of best practices in UI/UX
  • Experience with website builds and/or redesign projects
  • Extremely strong project management and  communication skills
  • Client oriented
  • Ability to quickly grasp complex business, marketing and technical topics
  • Experience with WordPress or similar CMS a major plus
  • Familiarity with principles of SEO and understanding of Google Analytics also a plus
  • Good attention to detail
  • Self-motivated
  • Organized
  • Disciplined
  • Creative
Apply Now