Social Media Image Management

Keeping up with social media image guidelines


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Where to find image requirements for Facebook, Twitter, LinkedIn and pitfalls to avoid

As you browse your favorite social media channels, most likely on your phone, tablet or TV and occasionally on your desktop (if they aren’t blocked at work!) you are likely to notice that some people seem to “get” what sizes are required to make sure their social media images look amazing and others… not so much.

It seems like it should be a relatively easy task, or that the channels should be able to somehow automate the process of re-sizing whatever you upload to look fantastic. But, like most things in the world of digital marketing, and social media marketing especially, it’s not as simple as it seems.

Each channel has its own optimal image sizes and viewable margins. And, each channel re-sizes for mobile display differently too.  The result?  If you’re posting on your personal pages and sharing with friends and family? Not that big a deal.

So occasionally your new cover photo crops out one of the kids, or you go to view your YouTube channel in the living room and show everyone the videos you took on the dance floor at your cousins wedding and the cover art on your channel is EXTREMELY pixelated.  Eh?  You’re only human.  Until, it’s your company’s website. And now you compromised your brand and frankly, made the company look a bit sloppy, careless, unprofessional.

What to do? The reality?

Each social channel has the right to change their UI at any time, and they are constantly tweaking it and re-working it to please their users. That’s a good thing!  It also means you need an up to date source for the latest image guidelines.

Voila.  Our friends at Sprout Social (thank you, thank you, thank you) have compiled an amazing directory of the most widely used channels and provide a description and guidelines for each type of image you may want to customize.

  1. What are the exact dimensions of the cover image in Facebook? It’s in there.
  2. How big does my YouTube channel art need to be to look good on a TV? It’s in there.
  3. What parts of my LinkedIn Cover art will be seen on a mobile device? Also in there. (This is a VERY common issue by the way!)

Don’t delay – read and bookmark this article today!  Always Up-To-Date Guide to Social Media Images

Still not convinced this is an important thing to do properly?  Let’s look at some Social Medi

a image “fails” and common social media image pitfalls to avoid.

#1. Failure to consider Mobile view on Facebook


A huge global brand, obviously. 28M followers on their Facebook page as of September 2017.

As many of you know, Facebook has around 2 billion active monthly users and 80% of them view it on their smartphone (Source:  Statista. )  Judging from the images below, more than 22 million of Adidas’ fans are learning that they are “Here To Crea.”

Adidas Facebook Fail


#2.  Forgetting to check responsive view on LinkedIn


Owned by Alphabet, the world’s 4th largest technology company, Google, a brand recently valued at more than $100 billion has a cover image that display their logo as “Goo” when viewed  from your smartphone.

 #3.  Add cool video on Facebook cover but …. again, fail to consider Mobile!

Facebook has been offering the opportunity to upload video to your cover art since earlier this year. Granted they don’t provide too many guidelines, but we would expect social media giants like Hootsuite and Sprout Social to check their responsive! (And yes, it’s the same Sprout Social that provided the AWESOME always-updated image guidelines we link to above.)

Hootsuite Video – Cuts off text next to icons ☹


Clearly, this is one of those things that seems easy  to execute, but actually involves a strong attention to detail, a certain amount of skill and knowledge, and the willingness to apply strong quality control processes!  Really, exactly what you need to have to succeed at social in general. Of course, we’ve happy to help you set up your social channels and you can learn more here.

Have you seen a good “fail” somewhere?  Or have a question? Or great resource you use? Please share below!

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