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Keeping up with social media image guidelines

Where to find image requirements for Facebook, Twitter, LinkedIn and pitfalls to avoid As you browse your favorite social media channels, most likely on your phone, tablet or TV and occasionally on your desktop (if they aren’t blocked at work!) you are likely to notice that some people seem to “get” what sizes are required to make sure their social ...

Top 10 Website Redesign Pitfalls to Avoid

What are the most common challenges in a website redesign project? Most companies and organizations of any size have a website. In fact, it’s typically one of the first things you establish to launch your company or organization in the first place.  And as you grow and change and evolve, there comes a time when it needs an overhaul and ...

What is a Buyer Persona and Why Do I Need One?

20 defining characteristics and 5 uses for buyer personas   Let’s start with a definition. A buyer persona is a character you create. He or she is fictional and meant to represent one of your typical buyers, assuming of course, you have more than one kind of buyer. Why do you need buyer personas? The number one reason you need ...

6 Website Friction Points That Plummet Conversion Rates

There are many paths a prospect can walk when visiting a website or ecommerce store. Asides from taking the ideal route from product page to checkout, there are a number of psychological processes that goes though a prospect’s mind while browsing. A business can be offering the world’s best product or service, but if its online store has too many ...

The death of “above the fold” and how I learned to love long pages

In the past, it might have been true, but what’s above the page fold is no longer the one and only thing that propels your prospects to make a purchase. What increases sales, on the other hand, is good content and the ability for users to engage with your page. Above the Fold The “above the page fold” is the ...

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