A/B Testing

A/B testing is a common approach to systematically improving the performance of your website and digital marketing. It involves analyzing what’s working and not working and then developing an hypothesis as to what might improve performance – could be design, lay-out, color, calls to action, form adjustments, etc. and finally, testing that hypothesis and acting on insights gained from the results.

Bucket and split testing are other names for A/B testing. Some of the top reasons to conduct A/B testing are as follows:

Note that these are just a small sampling of the types of business goals that can be positively impacted by the intelligent use of A/B testing.


  1. Initial Analysis

    We’ll begin our engagement with a brief discussion on the goals and objectives of your website and then we’ll ask for access to systems and applications that will help us analyze the areas of the site that can have an impact on its ability to drive results.

  2. Strategy

    Our team will report back to you on our findings and provide recommendations on areas where there may be room for improvement based on our initial analysis. We’ll share our hypotheses and suggested approach for testing each one. Our goal will be to test key elements along your conversion funnel to see where improvements can be made.

  3. Implementation

    Once the strategy is agreed, the WPWizard team will create the variation(s) required to test each hypotheses. We will test each one fully and then execute each test inside the WPWizard platform and work along your team to execute them in 3rd party applications as required (such as MailChimp, Market or HubSpot ).

  4. Interpretation

    Experts from the WPWizard team will provide you with a summary of results and insights into what the results are telling you along with recommended course of action.

 

Timeline

45-60 Days.


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1. Analysis
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2. Strategy
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3. Implementation
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4. Intrepretation
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Get started today


Fees

$6,995.
Payment due in full prior to project kick-off and scheduling.

Initiate your A/B testing today