Pay-Per-Click Advertising

Pay-per-click (PPC) advertising dominates Google Ad Revenue, in fact 96% of Google Revenue is Google AdWords PPC advertising 1Source: www.trendstatistics.com. Facebook and Twitter offer bid-based PPC advertising too, allowing you to make controlled bids on keywords which drive your cost per click.

There are also countless websites offering fixed price PPC advertising models with options to put display or banner ads on the run of their websites, specific geographies or specific content domains and more.

Our team can help you develop a strategy and budget for your PPC advertising efforts to ensure you get the highest possible ROI. A Connecticut based consultancy called Hochman Consulting has been analyzing the real cost of pay-per-click advertising campaigns and in 2016 they found an average CTR (Click-through-rate) on more than 50 Google Ad Words accounts to be 1.16% while the conversion rate on those clicked through was 6.5% and the average cost per conversion was $33.00.

If you focus on targeted paid search results, it’s important to know that 52% of paid search clicks are made using mobile devices which means the landing page you send those users to needs to be responsive!

Source: www.trendstatistics.com


  1. Define Strategy

    The first thing we’ll do is gain an understanding of your business and its products or services, target market, financial goals and constraints.

  2. Keyword Research

    Next, we’ll want to confirm what keywords are used by your audience to search for content and offerings related to your business.

  3. Partner Set-Up/Agreements

    Our team will help you identify the right partners and set-up your accounts or negotiate advertising agreements with them – those partners could be Google, Facebook, Twitter or any number of websites offering online advertising opportunities.

  4. Landing Page Creation

    The WPWizard platform allows us to quickly and easily set up customized landing pages to provide the best possible experience for those that click on your ads and we will help you optimize the page for conversions.

  5. Testing

    We will test every aspect of your program prior to launch, paying close attention to cross-browser issues, responsive display and sales process. We can also implement some A/B testing.

  6. Launch

    The team will launch your campaign and monitor it closely, assessing results at regular intervals and tweaking where needed.

  7. Assessment

    At the conclusion of the campaign period, we will provide a final assessment and report with recommendations on go-forward actions.

 

Timeline

8-12 Weeks


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1. Define Strategy
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2. Keyword Research
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3. Partner/Negotiate
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4. Landing Page
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5. Testing
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6. Launch
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7. Assess
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Get started today


Fees

$6,995.
Payment due in full prior to project kick-off and scheduling.

Get your advertising started today