Excel at eMail Marketing
According to the Direct Marketing Association via OutboundEngine, “Email marketing yields an average 4,300% return on investment for businesses in the United States.” Furthermore, Forrester Research found that “companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.”
Those are some inspiring statistics!
So what do you have to do to excel at email marketing?
Make it mobile – statistics show that 54% of email is now opened on a mobile device – Litmus ”State of Email” (March 2017)
It’s absolutely critical that any email marketing you do be optimized for mobile.
Make it personal – demonstrate you know who your audience is and you understand their needs and wants. Personalize whatever you can, pay attention to details, show respect for your readers time and attention and tell the right story.
Automate whatever you can – key to your success will be your ability to automate and deliver timely responses to those who demonstrate interest or have questions.
The services we offer will help you accomplish all of these things and more.