In today’s digital world you have multiple options for reaching your target audience.
For starters, you can always do some traditional public relations (PR) work and formulate an attention grabbing press release that lets the media know about your newsworthy launch, event, product, service or industry happening.
Second, you can undertake a campaign designed to get the attention and support of those that have some degree of influence with your target audience. Craft appeals to them to share your news or tell your story.
Third, you can make sure you organize all your online content to feed the search engines and make sure people searching find you, a.k.a Search Engine Optimization or SEO.
“86% of all B2B purchasers use digital means to research options and 71% of those start with a generic google search.”
Source: B2B Path to Purchase