Buyer Personas

Creating buyer personas is a hot topic and here’s why. Developing a fuller understanding of your buyer(s) makes a huge difference in your ability to create compelling content to attract, engage, convert and delight customers. It helps you decipher which media channels make the most sense and understand the nuances of your customer acquisition cycle. Lastly, buyer personas are a critical and often overlooked input to your products and services development process.


  1. Kick-Off/Introduction to Personas

    We start with a 60-minute educational sessions for all involved. The goal is to make sure everyone who has input or will benefit from the output understands the objectives of the task at hand. We’ll also review the entire approach, key deliverables and tools.

  2. Online questionnaire

    Anywhere up to six of your team members will be asked to complete an online questionnaire which asks for their insights on up to three different buyer personas. We also have a questionnaire for you to send to six of your current or prospective customers.

  3. Synthesis of Responses

    The WPWizard team will review and synthesize the responses that come in from all the questionnaires. We will create an initial draft of your buyer personas. A one page overview and a more detailed description will be generated for each persona and sent to your team for review.

  4. Feedback and Discussion

    A one hour conference call will be held to review the personas with your team and discuss any feedback you have as well as ask and answer questions.

  5. Finalization of Personas

    A second draft of your personas will be developed and delivered by the WPWizard team and sent to you for review. Your team will have an agreed amount of time to review and supply a collective list of final feedback before we create final versions.

Timeline

Typical timeline for this effort is 4-6 Weeks


1 Week 2 Week 3 Week 4 Week
1. Educational Session
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2. Questionnaires
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3. Synthesis 
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4. Review
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5. Final Personas
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Get started today


Fees

$3,495 plus any travel & expenses for in person meetings
Payment due in full prior to project kick-off and scheduling. T&E billed as incurred.
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