What is a Buyer Persona and Why Do I Need One?

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20 defining characteristics and 5 uses for buyer personas   Let’s start with a definition. A buyer persona is a character you create. He or she is fictional and meant to represent one of your typical buyers, assuming of course, you have more than one kind of buyer. Why do you need buyer personas? The number one reason you need …

4 Blogging Marketing Mistakes That Cost Businesses Thousands

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One of the great things about content marketing is that anyone can do it. Whether that’s a garden fanatic who enjoys blogging, a tennis expert who loves to write how-to guides or a Fortune 500 company publishing white papers – creating content is easy. There is a lot of great information already on the Internet regarding the ‘best practices’ to …