Top 10 Website Redesign Pitfalls to Avoid

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What are the most common challenges in a website redesign project? Most companies and organizations of any size have a website. In fact, it’s typically one of the first things you establish to launch your company or organization in the first place.  And as you grow and change and evolve, there comes a time when it needs an overhaul and …

The death of “above the fold” and how I learned to love long pages

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In the past, it might have been true, but what’s above the page fold is no longer the one and only thing that propels your prospects to make a purchase. What increases sales, on the other hand, is good content and the ability for users to engage with your page. Above the Fold The “above the page fold” is the …

5 Website Diagnostic Tools to Test Your Website Performance

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Knowing whether your site needs minor upgrades or a total website redesign is not a simple process. With research suggesting that US shoppers will spend close to $327 billion online in 2016, having a fully optimized website is a must if your company doesn’t want to miss out. 1 in 2 consumers feel that a brand doesn’t care about business …